BTTM 1st Semester / Principles of Marketing (PoMktg)

Global College International

Please read the updated instructions [click here] carefully before you attempt the following questions.

Attempt any TEN questions (10*10=100)

1. What do you mean by marketing? Explain its any two concepts [ 3+7=10]
2. Explain the challenges of marketing in 21^st century. [10]
3. What do you mean by external environment? Explain its external components. [ 3+7=10]
4. Explain briefly any two components of marketing information [ 5+5]
5. Explain the factor influencing consumer buying decisions[10]
6. Define market segmentation. Explain its requirements. [ 3+7=10]
7. Explain the different marketing strategies in different stages of product life cycle. [ 10 ]                                                       
8. What is packaging? Explain its importance. [ 3+7]
9. What do you mean by pricing? Explain the factors affecting determination of price. [ 3+7=10]
10. Explain the channel of distribution for consumer products.  [10]
11. Explain the objectives of distribution. [10]
12. Define promotion. Explain the importance of advertising.[3+7]

*Upon completion of the exam, send your answers to hari.karki@gci.edu.np, following the guidelines mentioned in the instructions.