What is BTTM? Bachelor of Travel & Tourism Management is a four-year degree designed to create tourism and hospitality industry leaders providing management knowledge, technical skills and insights that are needed to be professional in the tourism world. A 6-month work placement/internship in the final semester year at Global College International gives invaluable industry experience.… Continue reading BTTM studies
TTM 341: Tourism Marketing (BTTM 4th, TU)
Unit 1: Introduction Meaning and Definition of marketing, goods and services, Types of services, special characteristics in marketing of services and leisure activities, Modern Marketing concept: marketing approaches, difference between sales and marketing, Tourism Marketing; special features and definitions, process of tourism marketing. Click HERE for the note. Unit 2: Tourism Marketing Mix … Continue reading TTM 341: Tourism Marketing (BTTM 4th, TU)